At Develony, we specialize in strategic marketing planning and execution, tailoring robust branding and communication strategies to elevate real estate projects. Our approach includes pinpointing opportunities through market research, shaping a distinct brand identity, and meticulously positioning our projects to captivate the intended audience. We carefully select the optimal channels for outreach and forecast sales to strategically allocate our marketing budget.

We cover:

• Market Research: Similar to above, but with a focus on finding opportunities for branding and marketing communication.
• Branding: Developing a strong brand identity and value proposition for the real estate project.
• Strategic Marketing Communication and Positioning: Crafting messages and positioning strategies that resonate with the target audience and differentiate the project in the market.
• Definition of Target Audience: Identifying and profiling the ideal customers for the project.
• Channels: Selecting the most effective channels (e.g., online, print, events) to reach the target audience.
• Budgeting and Sales Forecasting: Allocating resources efficiently across marketing efforts and predicting future sales to guide strategy.